Redesigning a bank institution's digital presence
Finance & banking
Help the bank institution improve their online presence and strategically define the desired customer engagement via their online channels.
A multidisciplinary team from the bank institution was formed as part of an innovation room setup.
Co-design sessions were organised and facilitated to guide the team along a 4-step journey:
OUTPUT & OUTCOME
The output consisted of a series of hi-fi UX wireframes and prototypes, which were implemented by the bank's partner.
The most valuable outcome for the team consisted of being able to face important decision moments, together. This happened by allowing conflicts of visions emerge and converge into a shared winning solution.
My main responsibilities were to:
lead the research & synthesis activities,
lead the co-design workshop activities,
co-create the concept design, with the rest of the team
support the wireframes design
Gathering of the internal stakeholders' expectations regarding their touchpoint ecosystem
Definition of experience guidelines through benchmarking and ideation activities
Iterative design of the new website concept: user flows, wireframes
Detailed design of final wireframes and impact tracking on the designated enabling tech platform
Client stakeholders in the team
Business units involved
Facilitated co-creation workshops
Incremental concept validations