top of page
product design

Redesigning a bank institution's digital presence

time-01.png

2 months

team.png

4 people

calendar-01.png

2019

company.png

Finance & banking

UXR-synthesis.jpg
Codesign-workshop.jpg
Challenge

Help the bank institution improve their online presence and strategically define the desired customer engagement via their online channels.

The approach

A multidisciplinary team from the bank institution was formed as part of an innovation room setup.

Co-design sessions were organised and facilitated to guide the team along a 4-step journey:

OUTPUT & OUTCOME

The output consisted of a series of hi-fi UX wireframes and prototypes, which were implemented by the bank's partner.

The most valuable outcome for the team consisted of being able to face important decision moments, together. This happened by allowing conflicts of visions emerge and converge into a shared winning solution.

MY role

My main responsibilities were to:

  • lead the research & synthesis activities,

  • lead the co-design workshop activities,

  • co-create the concept design, with the rest of the team

  • support the wireframes design

Gathering of the internal stakeholders' expectations regarding their touchpoint ecosystem

Definition of experience guidelines through benchmarking and ideation activities

Iterative design of the new website concept: user flows, wireframes

Detailed design of final wireframes and impact tracking on the designated enabling tech platform

13

Client stakeholders in the team

11

Business units involved

3

Facilitated co-creation workshops

Icons-04.png
Icons-06.png
Icons-12.png
Icons-13.png
Wireframes.png
website-sitemap.jpg

4

1

2

3

4

Incremental concept validations

16

Redesigned

web sections

50+

Designed templates

bottom of page