BUSINESS design
Crossing the chasm with a viable e-bike
maintenance service solution
3 weeks
1 person
2023
e-bikes (project executed within the d.MBA course)
Challenge
Help an innovative e-bike company improve and scale their maintenance services around the world needed to serve the 1B customers set as their strategic objective.
The approach
A mixed approach made of business empathy and hypothesis-driven design enabled me to identify possible viable solutions and experiments to validate the riskiest assumptions. It consisted in 4 steps:
1
Assessment of relevant business factors: current supply chain, strategy framework & business model
2
Understand main maintenance problems from user & business perspectives
3
Brainstorm & identify problem and solution hypotheses & prototype their viability
4
Draft a series of experiments to test the riskiest assumptions
03
Business model alternatives explored
01
Viability estimation/
prototype
04
Tests drafted
OUTPUT & OUTCOME
The output consisted of:
-
a new maintenance service concept with relative business model
-
a list of problems/solutions assumptions related to the concept
-
a viability prototype/estimation
-
a series of experiments drafted to validate the riskiest assumptions
The outcome was a new approach to business problems that can be applied to other any challenges
MY role
In this project I took care of the end to end process and deliverables.