In my design work I adopt a structured and iterative approach that generally consists of 6 macro-steps. It flows from the definition of objectives, through the understanding of the context both from user and business perspectives. The learnings are used in an iterative solution co-design journey, through which hypotheses are formed. 

Experiments are run to validate solution hypotheses and further iterate. During the implementation phase, my role usually shifts to guarantee consistency with what has been designed and monitor the impact of the solution/intervention through metrics previously defined.