DESIGN
& STRATEGY

My APPROACH

Every project is unique and it deserves a tailor-made approach.

To ensure its success specific milestones are needed, such as a solid definition of objectives

and an iterative understanding of both user and business contexts.

I love facilitating co-design journeys, using the power of collaboration to envision future concepts and formulate hypotheses and iteratively build prototypes to reach their feasibility, viability, desirability and sustainability.

During the implementation phase, my role usually shifts to guarantee consistency

with what has been designed and monitor the impact of the solution/intervention through metrics previously defined.

1.

USER & BUSINESS EMPATHY

2.

3.

5.

IMPLEMENTATION GOVERNANCE

4.

ASSUMPTIONS & CO-DESIGN JOURNEY

OBJECTIVES DEFINITION

VALIDATION

THROUGH EXPERIMENTS

projectS I LOVED

AWARDS

As part of the Sketchin team that won these 2 DRIVENxDESIGN awards in early 2022

and one IF design award 2023, I feel proud of the teamwork that enabled the great outcomes and the long-lasting collaboration with INPS (the Italian Social Security and Welfare Administration).

UX@INPS

& IES

GOV DESIGN AWARDS 2022

Sirio

Design system

GOV DESIGN AWARDS 2022

INPS

design culture

iF DESIGN AWARDS 2023

TEAMS I WORKED AT, FOR OR WITH

TESTIMONIALS

Laura and I worked together at Sketchin Roma for a few months and I had

the chance to get to know en extra-ordinary human being.

She has a contagious enthusiasm

and seems to always want to go extra miles on every task and every project. Methodic and organized she knows

how to manage generative workshops and group sessions, focusing on clients’ needs and bringing always new ideas

to the table thanks to an undoubted

out-of-the-box thinking and a keen imagination.

Marianna Rossi

Designer & creative director

Laura is a very capable, smart

and insightful service designer.

She's really passionate about her job

and the opportunities to make a positive social impact improving people's lives. During our activities together I have appreciated her expertise about service design, co-design and design research methods.
I can recommend Laura as a key member and facilitator in any innovation

and design team!

Salvatore Larosa

Strategist, lead business design and service design @Poste Italiane - IDEO U coach

[...] I wanted Laura to join me

for a project NOYO had just secured

with the International School of Brussels (the leading international school

in Europe). [...] Laura's leadership and project management capabilities flourished and played an important role in ensuring we remained aligned with the client's needs, meeting strict timelines

and ensuring impactful engagement outcomes that are now being implemented. [...] I want to recognize Laura's analytical, strategic and design skills that were essential to the project's success.

John Arboleda